3 Tips to Market Yourself: How to become the next Digital Entrepreneur
29/11/2021 | Written by Barbara Weinberg, Senior Content Editor

There are 582 million entrepreneurs in the world. Entrepreneurship stats reveal Gen X makes around 46% of small business owners while Millennials make up 13%.

The digital marketing industry has witnessed an influx of growth over the past few years. Consequently, there is high demand for specialized products and services. According to Statista, digital buyer penetration will surpass 65 percent of internet users worldwide this year as e-commerce evolves and expands. This escalating demand resulted in an explosion of digital entrepreneurs. They possess all the characteristics of a traditional entrepreneur however they optimize advanced technology. Taking advantage of the global internet reach, they offer products or services exclusively and for profit.

Best practices digital entrepreneurs focus on commerce and deliverables to market and support. Customer satisfaction comes first. Creating podcasts, videos, blogs, and YouTubes are some of the more popular service requests. One of the advantages of this business model is it has little or no investment capital. In 1993, Jeff Bezos left a lucrative job at multinational investment management company D.E. Shaw & Co., LP., to develop a digital bookstore. Today, the Founder of Amazon is the wealthiest person in the world.

Are you ready to stand out, create momentum and strategize your way to becoming the next digital entrepreneur?


Digital entrepreneurs must be savvy to survive.  

Communication is the number one skill to master. Understand user intent, what they want or do not want, and respond in real-time. Offer quality services, and answer questions with regular follow-up. Create informative organic content. Competitive research and smart business acumen are critical to brand awareness. Retaining customer trust is a valuable commodity, ensuring long-term results. 

Social media interaction is moving away from just likes and comments. To stand out, encourage personal involvement. Acknowledge and share the achievements of clients, stakeholders, partners, and collaborators to grow your audience. This approach is a simple game-changer to building relationships. Adopt trends. QR codes - digital access points to products and services - have become a common practice and rising trend. Information goes directly to the user, promoting direct interaction and engagement. Delivering unique and easily shareable content is the key to making you stand out.


Identify your target audience and extend your business with new ventures. Digital content drives the internet from 'how to do everything blogs' by anyone, to product comparisons, infographics, memes, GIFs, and videos. Podcasts have transformed into one of the best ways to boost target audience, credibility, and brand exposure. Identify profitable startup concepts. Incorporate SEO tactics to build the most relevant content. Conversion rate optimization, the science of engaging and directing passive visitors to your platform, is a vital tool to create momentum. Giveaways allow you to set the rules of engagement. The more social media shares and comments, the more chance to win is a simple strategy to expose your brand. 

Develop a product that solves a problem or an underserved demand to drive revenue and steady growth. Popular social audio apps designed in the context that people are at the center of every moment are easy to access. Download ClubhouseTwitterSpaces, or on the Spotify Greenroom app, join the conversation to talk tunes, sports, and art. Fireside helps companies establish a scalable digital presence and adopt the latest technologies. Speak directly to your customers on these platforms to build a strong bond and engaging rapport. 


High customer retention, loyalty, and a smooth sales journey equate to revenue growth. Be direct and intuitive. Create organic, informative material. Consumers use the internet to find virtually everything, and everything virtually. Invite customers on their terms rather than through paid links or boosted posts. The more technology advances, the more it is integrated into our daily lives. The lines between what we do online and in real life have begun to blur. According to Hubspot, omnichannel retailing has become the gold standard for success in the retail environment, delivering exceptional service. This novel approach to sales integrates with consumer channels across all devices for a personalized brand experience. Customers in-store have the option to receive an SMS message about a sale or promotion in aisle six!

In the current digital landscape, mobile search has surpassed desktop in more than ten countries. Google's latest algorithm now includes mobile devices as a ranking signal. Neglecting mobile searches as part of deliverable marketing goals will place you behind any competitor. Commit to social networks and regular messaging on multiple platforms to ensure consumers interact with your brand. Product development and delivery are equally as important as branding and digital marketing. 

Technology and trends are constantly evolving. If you are ready to take your entrepreneurship skills to the next level, OBCIDO will be with you all the way! Contact info@obcido.com or visit our website. We deliver what you need.

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