Imagine your website as a passport for digital travel, allowing global entry to new markets, clients and segments, and driving opportunities to increase sales. The KPIs of a successful website is calculated by the amount of traffic and the all-important conversion into revenue. With the current pandemic, most of us are grounded or in lockdown. There are ongoing border restrictions in most countries, and passports and visas continue to expire. Now more than ever, life revolves around our computers and digital technology. Our first blog outlines 8 must-have tools to ensure your website has the power to expand potential, convert traffic into profits and stay ahead of your competition. 

Our tips will get you up and running!

1. Sitemap

A Sitemap enables search engines to find your company, with links to specific website sections. It is crucial to determine which web pages are essential to the success of your site. OBCIDO believes in friendly user experiences and the power of SEO to draw traffic and revenue to your website.

 2. Content

Once you determine the appropriate web pages, the content you create communicates your message. It further educates your web visitors, directing them to enlist your services over your competitors. OBCIDO advocates simple, direct language, preferring bullet points over wordy paragraphs. Give site visitors a clear idea of what you do and how you do it, with no confusing dialogue. The addition of industry-related keywords in your content will prove to be the winning ticket for search engine visibility and ranking.

3. Brand Guidelines

Brand guidelines are clearly defined rules and standards that serve as instruction manuals on communicating your brand to the world. They determine visual details and vital information relating to the company's voice, tone, and messaging. From a full range of logos and icons to color palettes and fonts, graphics and illustrations, consistent language lead to a successful brand. OBCIDO helps businesses ensure uniformity and illustrates what the company is, what it does and what it stands for.

 4. Custom Build

It is vital to customize your website to reflect brands, products or services. It is paramount to have a unique, custom web design that accurately reflects the philosophy and nature of your business. Incorporating a user-friendly back-end (working behind the scenes to deliver information to the user) is critical to ensure staff can edit content. At OBCIDO, we build our sites from scratch, giving clients easy access to amend site text.

5. Mobile Traffic

In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8% of global website traffic. Think about your users' behavior when you lay down content and elements of the website. Mobile traffic is all about scrolling up and down, right and left. It's prudent to capture their attention before you lose them. We use the latest technology to track this behavior through OBCIDO's data Deep Dive analysis. This highly effective management system extracts results into spreadsheets so you can understand your data!

6. User Experience

Load speed can make or break a website. The longer a web page takes to load, the more its bounce rate will skyrocket. Current statistics reveal 1 in 4 visitors abandon websites that take more than 4 seconds to load. Users respect a fast and responsive site that functions on all electronic devices. They want to understand 'who, what, when, and how' and navigate the site with ease. To intensify user experience, OBCIDO minimizes site elements and leverages clever replacements for large files such as using a YouTube embed instead of uploading a video or reducing images without compromising quality.

7. Call to Action 

A Call to Action (CTA) prompt is an essential web page element, a signpost to direct the user to the next step, an invitation to take the desired action. CTAs can vary from banners and buttons to graphics or text, simple to extravagant. Mobile devices tend to have different user behavior, making it prudent to tailor your CTA based on specific devices. The key to OBCIDO's powerful CTA formula is to provide consumers with compelling reasons to act rather than defer decisions. Using creative language that provokes emotion and enthusiasm, the more reasons your content gives to action, the more users will react.

8. Analytics and Reporting

Data is everything! A quarter-century of digital transformation has gotten us to the Data Age, translating everything you need to know about your business. According to Forbes, data is valuable to organizations in terms of overall success (81%), innovation (75%) and cybersecurity (78%). Thriving in this new era requires a complete overview of data - real-time insight, with the ability to take real-time action. Getting to know your audience (what they are doing on your site, what interests them and what does not) is critical. OBCIDO believes in the power of Automated Intelligence and, based on data, incorporates the best software packages to expand your business.

Now that you have the formula for a winning website, beat your competitor with 1 click omar@obcido.com or visit our website www.obcido.com. 

We have the expertise to design, develop, capture, strategize and value add.