On the 4th of July, 1776, the United States became an independent nation. Today, American Independence Day is commemorated nationally and celebrated internationally. With ex-pats and American culture relocating worldwide, it is no surprise it has evolved into a global event.
Denmark has the largest celebration outside the States, while Ireland's festivity includes five days of American food and music. Sydney claims the most significant nod in the Southern Hemisphere, with revelry along its famous harbor.
The day is awash in red, white, and blue - people, parades, community gatherings, and corporate occasions. Arguably one of the biggest holidays in the United States, marketing campaigns intertwine with industry sectors on apps and multiple platforms.
Social Media Influencers feature patriotic-themed collaborations. For most businesses, engagement opportunities are unlimited, supporting an organic connection. The 3.55 million people on a plane this 4th of July have time to scroll through their phones before departure or waiting for luggage.
Post recipes and mouthwatering food staging. Share travel pictures against unique backdrops. Boost products and services in an entertaining twist. Who can resist hot dogs (150 million consumed), picnics (59% attendance), cherries ($79 million spent), or a cookout with friends? Promote your brand with a sprinkle of flavor.
Online services such as Shutterfly offer design themes. Spoiler alert, "Let's party like it's 1776," tops their clever captions. Include trending hashtags to increase engagement, drive traffic, and expand reach: #RedWhiteandBlue and #July4 total six million followers. American Independence Day is a massive money-spinner. OBCIDO's red, white, and blue tips will help businesses profit from the $7 billion spent on the day.
RED
Fireworks are a significant part of all celebrations, with Americans spending an exploding $1.5 billion last year. In color psychology, red is the most intense, whether on a web page or lighting up the sky. It represents power and is prevalent in marketing, encouraging viewers to act fast.
Ready to light up your marketing campaign? Customers love free stuff and sharing on social media. According to WalletHub, Americans will spend over one billion dollars on alcohol. Run a Facebook contest or Instagram giveaway toasting anything red.
WHITE
There is a joke in the cake world that white is not a flavor but a vanilla cake. Although the exact origin of white cake is unknown, the earliest mention of white pigment was in the 13th century. It was one of the first colors used in prehistoric cave drawings.
As a website background color, white accentuates clarity replacing visual clutter with tranquility. It highlights darker hues and images for minimal, easily understandable messages.
Optimizing white in marketing, especially in videos, is compelling. A reflective color, it represents purity and sophistication. Celebrities and brands that convey exclusivity and luxury employ, or wear, white for success.
BLUE
In terms of web design, blue projects reliability and professionalism. The color represents authority, evoking feelings of trust. Research proves pairing blue with white and other color images is the ultimate pop. Hard to ignore the All-Star Snacks in a Melbourne Australia weekly food catalog.
Define and captivate your audience. Clever marketing and relaxed tactics guarantee consumer attention. Add purple, yellow, and a story for visual impact. Messages are most successful when paired with other mediums.
In this photo, OBCIDO's American Content Director, coincidentally born on Independence Day, invites engagement and interest. Is Garrett customizing client marketing material, booking a celebratory lunch, or collaborating with a brand? Perhaps, promoting the latest services on OBCIDO's relaunched website.
Marketing red, white, and blue maximizes your return and expands your potential beyond the 4th of July.