Heatmapping Ignites the World Wide Web: 3 Essential Tools to Optimize your Website.
01/08/2022 | Written by Barbara Weinberg, Senior Content Editor

World Wide Web Day on August 1 is dedicated to web browsing, expanding the potential for universal collaboration and development.

World Wide Web Day, celebrated globally, has transformed how businesses operate and significantly increased the capacity to stay connected. It became the primary means of interaction, transaction, and communication.

Conceived by Tim Berners-Lee in 1989 at the CERN center in Geneva, Switzerland, it was initially developed to be utilized by physicists to share data and communicate with co-workers via hyperlinks. Berners-Lee made information available as pages, written in a shared language called Hypertext Markup Language (HTML).

The platform's popularity took off in 1992 when Berners-Lee uploaded website photos. It eventually became the World Wide Web (WWW), the medium billions of internet users operate worldwide. It has been the fastest-growing application, accumulating millions of active users by the mid-1990s. This revolutionary technology led to thousands of other innovations - particularly heatmapping - that benefit technology today.

Heatmapping is a graphical representation of data with values depicted in color. Initially developed by Cormac Kinney in the mid-1990s, it enabled traders to beat financial markets. In business, heatmapping allows companies to understand how users and customers interact with websites - what is getting their attention and, ultimately, clicks. They are essential in detecting what does or doesn't work on a website or product page.


Visual representation delivers valuable knowledge about which sites consumers visit and how far down they're scrolling.

Heatmaps help envision density where users look, how far they scroll, and where they click. They are critical to discovering website usage patterns and data-informed optimizations to increase conversion rate and revenue. This information can help optimize a more user-friendly website.

Their primary purpose is to get a better picture of the volume of locations within a dataset and to direct viewers towards areas on data visualizations that matter most.


Website tracking determines visiting users' actions to determine the best and worst performing elements on the page. Specific heatmapping is utilized for website analysis.

Mouse tracking heatmaps specify where the user hovers their cursor. Click tracking heatmaps are similar to mouse tracking. Instead of hover actions, they help visualize the users' click action on webpage components, such as buttons or dropdown menus. They also allow for tracking non-clickable objects anywhere on the page.

Eye tracking measures the eye position of the website's users, gathering measurements on fixation volume. Scroll tracking heat maps deliver visual cues to what section on the website the user spends the most time.


Heatmapping analysis reviews data, compiling valuable insights - user interaction, behavior, and engagement. It helps improve site designs with lower bounce rates, reduced churn, fewer drop-offs, more views, and better conversion rates.

Once you examine the data, it is possible to compare differences by an individual or group to see which attracts the most attention. Analyzing heatmaps helps companies make informed decisions to improve the bottom line to boost engagement and conversions, leading to increased sales and profit.

As part of our SEO/SEM services, OBCIDO's heatmapping analysis defines how users and customers interact with websites, their interests, search patterns, and scrolling statistics. Our recommendations include layout, format, and content edits based on findings to improve and personalize user experiences. We do it all!

Stay up-to-date with the latest news and trends!