Case Study
Lebanon and Beyond
Founded by Moise A. Khayrallah, Lebanon & Beyond aims to reconnect Lebanon’s global diaspora through education, culture, and collaborative renewal. Their flagship program, Jouzour, reflects that mission.
Our Action Plan
01
Social Media Setup & Launch Strategy
We built the digital foundation for Jouzour’s Instagram and Facebook presence—visual identity, profile design, and campaign-driven content—establishing immediate credibility and engagement.
02
Website & Landing Page Creation
We designed a conversion-focused website to serve as the central lead capture hub, integrated with form tracking and analytics tools.
03
Geo-Targeted Meta Ads
Ad campaigns targeted Europe, Africa, and Australia with culturally resonant visuals and messaging that spoke to diaspora pride, curiosity, and connection.
The Impact
The Jouzour program established instant recognition across multiple continents. High-quality leads from target regions began flowing in, and Lebanon and Beyond now has a scalable platform to grow its mission globally.