With over two decades in marketing and client servicing, Fadi has built his career across the region's leading agencies — Impact BBDO, Leo Burnett, and GREY — leading accounts for brands including MTN, Ooredoo, and MasterFoods, and steering campaign programmes around both MTN's FIFA World Cup 2010 and Ooredoo's FIFA World Cup 2022 sponsorships. He holds a Master's in Marketing Communication from the University of Westminster, an MBA from the Lebanese American University, and a BBA from the American University of Beirut. Alongside his agency work, Fadi founded and ran Lebanon's leading football merchandise retailer for nearly a decade, and has more recently led project management and client success with WePlay across the UAE Tour (2025 and 2026 editions) and the ADNOC Abu Dhabi Marathon (2025).

As Managing Director of OBCIDO, Fadi brings world-class consulting and digital expertise to businesses in every market. He manages agency relationships and cross-functional creative teams, translating client objectives into measurable results for brands in markets worldwide.