Fadi brings over two decades of experience spanning commercial operations, project management and marketing. His career includes roles with leading advertising agencies, including Impact BBDO, Leo Burnett and Grey, where he managed major accounts and complex campaigns. His entrepreneurial background adds practical experience in running a business and driving sales.

As Managing Director of OBCIDO, Fadi oversees day-to-day operations across all teams, ensuring accountability, effective collaboration and consistent service delivery. In partnership with senior leadership, he develops client relationships, pursues new business opportunities and supports the company’s continued growth.