Case Study
FortNine
FortNine didn't build Canada's go-to powersports destination by accident. From a garage in Montreal to a national retailer trusted by riders everywhere, the brand, the content, the community are all world-class. But even the best brands need the right conversations to start. That's where we came in.
Our Action Plan
01
Cold Email Infrastructure Setup
Before a single message went out, we built the foundation right. Domain warming, inbox configuration, and deliverability testing, ensuring every email hit an inbox, not a spam folder. No shortcuts, no guesswork.
02
Campaign Development Built Around the Rider
FortNine's audience isn't generic. They're passionate, knowledgeable, and they can smell a lazy pitch from a mile away. We developed cold email sequences that spoke their language: sharp, direct, and relevant. Every hook, subject line, and call-to-action was crafted to earn a response, not just an open.
03
Scalable Lead Generation
With the infrastructure live and the messaging dialled in, we ran systematic outreach campaigns that consistently filled the pipeline, turning cold contacts into real opportunities and qualified conversations into new customers.
The Impact
FortNine gained a reliable, repeatable outbound engine that worked alongside their already-powerful organic presence. Cold email stopped being an afterthought and became one of their most predictable channels for new customer acquisition, built to scale as fast as the brand itself.