Case Study
Melbourne Institute of Dance
Melbourne Institute of Dance has spent years creating something rare, a studio where ballet isn't just taught, it's felt. With classes for children as young as five and adults returning to dance for the first time in decades, MID is built around the belief that movement belongs to everyone. The heart of the studio was never in question. But in a city full of families searching for the right place to start their dance journey, being found online was a different challenge entirely.
Our Action Plan
01
Google Ads That Reach the Right Families
We built and managed targeted Google Ads campaigns designed to capture high-intent searches, parents looking for children's ballet classes, adults curious about starting, and locals wanting to try something new. Every campaign was structured around what people in Melbourne's inner east were actually searching for, with ad copy that felt warm and welcoming, just like the studio itself.
02
SEO That Builds Lasting Visibility
Paid ads bring immediate traffic, but SEO builds a foundation that compounds over time. We optimised MID's website from the ground up, technical health, on-page content, local search signals, and keyword strategy, so the studio didn't just appear in results, it appeared for the searches that actually drove enrolments.
The Impact
Melbourne Institute of Dance went from being a beloved local gem to a highly visible, consistently searched studio across Melbourne. Enrolment enquiries grew, organic rankings held strong, and Google Ads delivered measurable, term-on-term returns, putting the right students through the door, and keeping the studio full.