Case Study
Lana Time
Lana is a dynamic Arabic-language media platform centered on amplifying Arab voices worldwide. Through rich storytelling and cultural content, the Lana team launched across multiple digital platforms to connect with a global audience.
Our Action Plan
01
Branding & Digital Identity
We crafted Lana’s visual identity—including logo, color palette, typography, and branding guidelines—to reflect its mission of connecting and uplifting Arab voices.
02
Content Creator Management
We scouted and partnered with diverse creators across the Arabic-speaking diaspora, collaborating on content that defined Lana's launch strategy and reach.
03
Strategic Marketing & Advisory
Led by OBCIDO’s top-level advisors, we provided consultancy on digital identity, content strategy, and marketing campaigns to shape Lana’s pre-launch and launch roadmap.
The Impact
Lana launched with a cohesive brand look, strong social presence, and a network of curated creators driving engagement and awareness. The platform successfully reached its target audience with consistent brand messaging and launch momentum.